• What is the impact, if any, of CRM on customer retention and loyalty to brands?
• Why is e-CRM important in the present day?
• How can you explain customer gap under customer orientated marketing strategy?

Compare and contrast your ideas with your peers.

Your Discussion should be a minimum of 500 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other sources used.

*please include all sources, make very organized, no repeating in the context *

Thanks