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What is the impact, if any, of CRM on customer retention and loyalty to brands? Why is e-CRM important in the present day? How can

  • What is the impact, if any, of CRM on customer retention and loyalty to brands?
  • Why is e-CRM important in the present day?
  • How can you explain customer gap under customer orientated marketing strategy

Can you provide analytics and resources to support the arguments ?

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