Question
What is the key difference between samples and sweeptstakes? Samples build goodwill,sweepstakes encourage trial Samples encourage repeat purchase,sweepstakes build goodwill Samples boost trial,sweepstakes encourage higher
What is the key difference between samples and sweeptstakes?
Samples build goodwill,sweepstakes encourage trial
Samples encourage repeat purchase,sweepstakes build goodwill
Samples boost trial,sweepstakes encourage higher consumption.
Samples stimulate demand, sweepstakes increase value perceptions.
Samples require creativity,sweepstakes are easy to implement
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Marketing The Core
Authors: Roger Kerin
8th Edition
1260483517, 9781260483512
