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What is the key feature of market segments in effective segmentation? What is the key feature of market segments in effective segmentation? They are large
What is the key feature of market segments in effective segmentation?
What is the key feature of market segments in effective segmentation?
They are large and diverse.
They are heterogeneous within and homogeneous between.
They focus on a single product only.
They target highincome consumers exclusively.
They prioritize product features over consumer needs.
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Transport Operations
Authors: Allen Stuart
2nd Edition
978-0470115398, 0470115394
