Question
What is the key primary driver of Cost of Goods Sold (COGS) for a physicalbookstore versus an online bookstore platform? .Are these primary cost drivers
What is the key primary driver of Cost of Goods Sold (COGS) for a physicalbookstore versus an online bookstore platform? .Are these primary cost drivers expected to change over time for the physicalbookstore and online platform as they scale up? If so, in which directions (e.g., up ordown)? . Be sure to justify your answer.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
