What is the main difference between internal and external data? Question 9 options: Internal data is data that is collected and used by the company itself, while external data is data that is collected and used by somebody other than the company. Internal data is data that is collected and used by the company for its own purposes, while external data is data obtained from third parties Internal data is quantitative, external data is qualitative. Internal data is qualitative, external data is quantitative.What is the difference between funnel metrics and topline metrics? Question 10 options: Topline metrics are broader and give you an overview of performance, while funnel metrics are more specific and track progress through a process. Topline metrics are the same as conversions, while funnel metrics are the same as microconversions. Topline metrics have KPIs, while funnel metrics are qualitative. All of the above