Question
What is the main difference between sales promotion (SM) and trade promotion (TP)? (a) SP is often used as a temporary instrument and main goal
What is the main difference between sales promotion (SM) and trade promotion (TP)?
(a) SP is often used as a temporary instrument and main goal is to persuade customers, TP is used on the permanent basis and main goal is to pull a consumer in order to get him/her back
(b)The goal of sales promotions is to persuade customers to take action quickly and make larger purchases, TP is SP in business-to-business (B2B)
(c) The goal of sales promotions is to persuade customers to take action quickly and make larger purchases, TP is used when businesses are the target of sales promotions
(d) SP is a part of pull strategy, TP is a part of push strategy
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
