Make a scope and coverage of Minerva Bag Corporation.

Refer to the below information.

Minerva Bag Corporation, a Philippine-based company, makes high-quality bags that are handcrafted and use unique materials during the manufacturing process. The distribution channel of the product is inside the domestic market of the Philippines.

There are a lot of bag companies that have made their presence in the global markets like Louis Vuitton, Coach, Lavie, Apollo etc. These big names in the bag industry employ famous designers to design their bags so as to add exclusivity to their bags.

The bags market has a very wide and versatile customer-base and all the big companies are competing to provide the best products to the people. In this competition they come up with latest designs and features in their bags, for example, the facility to charge electronic items in bagpacks is one of the newest technologies in this market.

Some broad recommendations that we would want you to consider:

Our company hires the greatest and brightest designers because they will be the only source of difference for your bags.

If our company is doing well, it should not only concentrate on domestic markets, but also consider expanding globally to take advantage of underserved customers.

To help combat market rivalry, our company could focus on selling high-quality bags to its clients that are both inexpensive and competitively priced, giving them a difficult option.

Our company offers a global warranty on all of its bags, similar to what larger firms like Skybags do now. This will ensure that the customer is protected wherever he travels and that he can have his bag replaced or repaired at any time.

Minerva bag is one of the luxurious one of a prosperous brand in Philippines. It is known for its extraordinary quality of leather.

Competitive product strategy of Minerva bags:

The Minerva bags are itself very unique from the other luxurious products as it is especially hand-crafted. The reason for its uniqueness is, it uses vegetable tanned leather which is not used by any of the competitors. It also includes brass fittings in its tags which gives it a signature look and ads quality and worth to the product. another major competitive product strategy is the detachable strap. Some of the other competitive product strategies for Minerva bags are:

*Its unique Brand recognition

*Highly skilled employees and labors

*Advancement in technologies

*Access to resources that cannot be accessed by the competitors etc.

This has helped in gaining more loyal customers, acquiring more market area, increasing the target audience, and has created brand loyalty.

Conclusion : A competitive strategy can be defined as an advantage from the competitors to perform much better in one or more ways. This enables the company to achieve its goals and objectives steadily and creates a good impression on the public as well as shareholders.

Minerva bags,why are the so competitive: Reach out all type of customers with wide range of varities of bags such as,

*reuseable bags

*polyethyelene bags (good for environmental conservation)

*School bags

*cotton bagsetc....

COMPANY RESOURCES AND EXPERIENCE

Company experience :It was started in the year 2015 , so they have expertise of 6 years of experience in bag industry.

Resources used : opt for sustainable wood resources

COMPETITORS IN EACH MARKET

Minerva bags, competiors: Sophie bags,Geox,bjorn borg.j