Question
1) What is the marketing plan (4Ps/7Ps) for Shangari La Hotel? 2) Explain the marketing strategy - (sales and distribution) for Shangri La Hotel? 3)
1) What is the marketing plan (4Ps/7Ps) for Shangari La Hotel?
2) Explain the marketing strategy - (sales and distribution) for Shangri La Hotel?
3) Describe the pricing strategy that ShangriLa hotel used?
4) Describe what is promotion strategy- Advertising and etc that ShangriLa hotel used?
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Market Based Management
Authors: Roger Best
6th edition
130387754, 978-0130387752
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