1. What is the market(s) of Botox?

1. What are the needs, wants, and demands of consumers of Botox products in its different treatment markets?

1. What value does Botox deliver in each market?

1. When doctors treat patients with Botox in their office, is that an example of a selling concept or a marketing concept?Justify your answer. Which concept applies when the hold parties for patients in private homes?Justify your answer.

1. If Botox is planning to grow in the next five years, what are your growth recommendations with focus on intensive growth strategies only?

1. Using SWOT analysis, analyze the marketing environment of Allergen Company which is producing Botox.