What is the most that Pampa should pay for CCC? Why?

Pampa RV, Inc. is considering the acquisition of Chico Clothing Company (CCC) for a price of $12 per share. Pampas has 500,000 shares of common stock outstanding, currently trading at $9.75 per share. The book value of the common stock is $5 per share. Pampa also has bonded with a market value of $3,500,000 and a yield to maturity of 3.4%. Based on current market valuations, Pampa is currently achieving its target debt to equity ratio. Pampas equity beta is 0.80.

CCCs cost of goods sold (COGS) is expected to be 38% of sales revenues, and selling, general, and administrative (SG&A) expenses are expected to be 12% of revenues. The firm is 100% equity-financed and has 100,000 shares of common stock outstanding. Its equity beta is estimated to be 1.353.

CCC has experienced rapid growth over the last ten years. However, your analysis of industry structure suggests that competition in the beauty pageant clothing and accessories market is likely to increase in the next few years. Thus, you forecast that the perpetual growth rate for free cash flows after five years will be a modest 1.5% per year. The corporate tax rate is 40% for all firms.

Table 1: Forecast Data for Chico Clothing Company Year
	Year 1	Year 2	Year 3	Year 4	Year 5
Sales Revenue	300,000	335,000	375,000	410,000	575,000
Investment in CapEx and NWC	18,000	25,000	40,000	50,000	65,000
	15,000	30,000	40,000	52,000	60,000
Depreciation

Table 2 Market Data Current yield to maturity on 30 year treasury bonds	2.50%
Estimate of expected average return on the S&P 500 over the next 30 years	7.50%