What is the possible answer to the questions that our teacher will give us about our marketing plan?
- Will it gets affected due to seasonal changes
- How are you going to manage the online and offline distribution strategy and demand
- What if changes in design are needed? Will that not increase the cost considerably as the entire machinery will have to be changed or altered.
- Design changes are not easy, so how will you capture the market with limited designs
- How have you differentiated the product from the competition.
b. Problems and Pain Points Myanmar is an agricultural country. and the agriculture sector is the backbone of its economy. It is even said that Myanmar has the most favorable agricultural conditions in all of Asia. This industry accounts for a substantial portion of the country's income and enuloyment. But despite that agriculture is their main source of income it is also one of the major problems that they consider in Myanmar. Their agricultural productivity is low. so the prots of the farmer are also low. They are one of the countries in Asia who has the lowest income in agriculture. Also, one of the major problems in Myanmar is the lack of supply in water and unclean water in their country. Impurity is more serious than scarcity since unclean water can be deadly and make the person ill. People start to dig water just for them to drink or even drink the water in the river, but we can't guarantee that this water are safe and clean for them to drink. Pain Points: I Plastics can be harmful chemical in our environment. In a similar manner, some plastics leach toxins into the food or beverage they contain. which then enter our bodies. Anxieties and boredom when travelling in the wondrous cities of Myanmar. Irritation of people when their hot drinks get easily cold and vice versa. Deforestation due to cutting down trees and plantae. Plastic Pollutions due to single use of plastic III. MARKET STlllfl'lP OBJECTIVES This section of Marketing Plans includes the overall objectives of the business in terms of its specic aspects. a. Target Market Objectives 1. To increase the lead generation of the business for potential customers. 2. To provide inexpensive good quality products to consumers. 3. To establish relationship with clients. b. Promotional Objectives 1. To raise awareness among our customers about our products 2. To set clear guidelines in implementing promotional activities. 3. To persuade costumers to buy and avail our products. c. Promotion Digital Marketing Nowadays. more people use social media and that is why the proponents would like to propose to use this as their mmany's advantage. They can advertise and promote their product by the use of different social media platforms and by making pages to sell their wonderful product. They can also put it on online market platforms that are now available and easily accessible for customers. Sales Promotion The proponents can lend their customers various promotions and special offers such as discounts, buy one take one offers. and loyalty cards. Trl-Medla Marketing The proponents may also use the traditional Tri-Media Marketing which involves creating iers or posters. advertising thru radio channels and thru televisions. This will help the business to reach new customers especially those who are not fond of technology. Branding The proponents can also use taglines and such so they can imprint their product or the company to the customers since when the customers buys a product. they do notjust remember the product itself but also the brand and it's tagline. This also helps consumers to easily identify your product and it can also attract more customers. Relationship Marketing The proponents can give simple gifts or freebies to buyers like pens. calendars. notebooks. etc. so that the customers will get satised much more and will build a good relationship among them and the business. This can also increase the number of new customers by word of mouth from the existing customers. d. Place In case the Kawayan Company will establish a place. the business can be located in the Urban Asia Center in Maha Bandoola Road. Botahtaung Township. Yangon. This is an excellent location to serve our target market. According to World Population Review. Yangon's 2021 population is now estimated at 5.421.306 and Metropolitan can reach T369303 population at its peak hours. Urban Asia Center is centrally located and easy to reach from anywhere in the city of Yangon. The store will be located on high trafc commuter routes and close to shopping facilities in order to catch customers going to or from work. while they are out for lunch. or on a shopping expedition. eamamm This section of the Marketing Plan involves the brief product explanation, the promotional strategies to be used by the proponents, the place or locate of the business, and the pricing strategies of the proposed product. a. Product Design The Bambray product consists of Burmese bamboo. water lter. SD card tray. 3.5 mm jack for plugging earphones for you to enjoy while traveling. The design of the product is inspired by the Myanmar culture. The proponents use bamboo as the main material for it is of abundant in Myanmar wherein you can found it anywhere. At the top of the tumbler is where you can nd the water lter which is designed to solve and remove contaminants off the water. Quality The Bambray is eon-friendly product. It is a very durable heat, stain and water resistant tumbler. It's also safe to drink and to use since it is made of ban'boo which can help to eliminate the potential chemicals unlike using plastic tumbler which may contains harmful substance that's bad for the consumer's health. Brand Han're The product was called as \"Bambray' which derives from the word 'bamboo* and the Burmese word 'ray' which means water in English. It also represents as a ray of hope. Brief Features The bambray has its own water lter system that can be the solution for the water scarcity in the country. It can be also used for travelling because of its special features such as its own SD card tray and small buttons for control. You can also plug in your earphones because it contains a 3.5mm jack which is designed for you to be able to listen to music. It also has a double vacuum insulation which is designed for the drinks to stay cold and hot drinks until it is consumed. It also comes with 3 straws and a straw cleaner that are also made of ban'boo. The bamboo straws are ideal to use in beverages because it doesn't transfer heat or cold. Packaging The bambray is wrapped in bubble wrap along with the pouch to protect the product from the damages. It is packed in a box which can be recycled after receiving the product. We use the box for the packaging of the product because it is 100% recyclable and biodegradable. It is also perfect as gifts for special occasions. b. Price Bambray by Kawayan Company Financial Projections Raw Materials Sub-Amount Sub-Total Bamboo (Body of the tumbler) P150/piece P150 (4351.53 MMK) Compact Sound System P150/piece x 5 P750 (21757.66 MMK) Water Filter System P350 x 5 P1750 (50767.86 MMK) Seeds (End of straw cleaner) P10/piece x 5 50 (1450.51 MMK) 18/8 Food Grade Stainless Steel P200/kilo P200 (5802.04 MMK) Velvet Fabric (For pouch) P100/yard P100 (290.02 MMK) Velvet Cord (For tie of pouch) P50/yard P50 (1450.51 MMK) Boxes (For packaging) P15/piece x 5 P75 (275.77 MMK) Stainless Steel for straw cleaner P100/sheet P100 (2901.02 MMK) Manufacturing Cost (per piece) P800 x 5 P4000 (116040.83 MMK) Total Expenses: For production of 5 Bambray P7,225 (209598.75 MMK) Required Capital: For production of 5 Bambray P7,225 (209598.75 MMK) Original Selling Price Expenses / 5 P1,445 (41872.97 MMK) Estimated Selling Price: Mark up by 20% of OSP P1,734 (50247.57 MMK) Per Pieces Sold Income Profit 5 Pieces P8,670 (251237.83MMK) P1,445 (41872.97 MMK) 10 Pieces P17,340 (502475.66 MMK) P2,890 (83745.94 MMK) Assumptions: The estimated total expenses for the production of 5 Bambray will be P1,445 (41,872.75 MMK). Thus, the required capital to produce 5 products will also be the same. If this estimation can create 5 Bambrays, then the selling price of each product will amount to P1,734 (50,247.57 MMK). For the Kawayan Company to gain profit, the proponents had marked it up by 20% based on the selling price which is equivalent to P289 (8,374.59 MMK). Therefore, the new estimated selling price of the Bambray is P1,724 (50,247.57 MMK).you. son Analysis r Market Analysis This section of the Marketing Plan includes the SWOT (Strength. Weaknesses. Opportunities. and Threats) Analysis or the Market analysis of the proposed product and the business itself. Bambray by Kawayan SWOT Analysis f Market Analysis Since bamboos were used as the material. the Bantray is extremely strong and can last long. The Bambray is heat. stain. and water resistant Consumers can use the Bamoray as a convertible music player when travelling. The proposed product is reusable and eoo-fliendly which can also lessen the single usage of plastic.. Since the Kawayan Gowany is under the form of Partnership. each partner can easily contribute shares of their assets as need arises. Bantioo valued products are becoming more and more important in Myanmar due to their plastic pollution. Innovative and environn'tental-fiiendly products are the new trends in the market. Southeast Asia is a home to 500 of 1200 different species of bamboos. Since more consumers wants to help lessen the pollution in the present. the demands of such products are rising. Due to the outrageous technology and the increasing users of the virtual world. the Kawayan Company may utilize this to promote and advertise the Sambray in a digital way. If the body of the tumbler is not properly handled. the bamboo may get infected with fungus or bacteria. If the product is mishandled. it can also be attacked by insects. As bamboo is sturdy and rm. it requires high end machineries for production. The designs and the color of the Bambray may fade through time. It has a limited lifespan that depends on how the owner takes care of it. Since the Business is under the form of Partnership. a personal factor of a partner can affect the entire business. The customer's feedbacks. satisfaction and attitude towards the proponents product. Large competitors who have modemized and innovative products the same as the Sambray. New arising technologies. services. ideas and changes in the market that the company must adapt to. Difculty in convincing cost-conscious consumers to spend on quality eco- friendty product. All partners have unlimited liabilities to creditors. debts or losses because the business is under the form of partnership. I. EXECUTIVE 5U HHARY As water is a basic necessity. and clean water scarcity is still a major problem across the globe particularly in Myanmar, people will still suffer from poor hygiene. unsafe drinking water and different diseases brought by the contaminated water. This study basically delves into this major problem while also tending to solve minor problems such as boredom when travelling and presentation of the environment since the proposed product were surely made eco-friendly. \"Kawayan\" (came from the Filipino term of Bamboo] is a Filipino business owned by the proponents of this Marketing Plan, which underlies in the form of Partnership that tends to sell their product entitled as \"Bambray' within the country of Myanmar. This is to solve their major and ninor problems stated above. The proposed product is also culture related which means that some raw materials of it and some designs reflect and represents Myanmar. This is to attract more demand in the market. The company is aimed to satisfactorily meeting the customer demands and to be well known as one of the nest businesses in Myanmar that sells zero waste products that do not just focuses on the protability but also on customer relations. This Marketing Plan also concentrates on the company's growth strategy, propounding course of actions in which it can build on existing customer relationship and the overall development of the business. The product offered by the \"Kawayan\
