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What is the primary question that must be asked by an advertiser before deciding to run a commercial during the Super Bowl? A.A) Will the
- What is the primary question that must be asked by an advertiser before deciding to run a commercial during the Super Bowl?A.A) Will the commercial deliver a high return on advertising investment?
- B.B) What will be the reach of the commercial?
- C.C) What will be the production costs of the commercial?
- D.D) Does our product match the demographics of the viewing audience?
- E.E) Will the commercial generate enough buzz to justify the cost?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
