What is the primary reason why marketers should engage in market segmentation and target marketing? O To create and deliver specific products and services to heterogeneous markets which have diverse needs and wants. O To deliver specifically-designed marketing mixes that are precisely customized and positioned to satisfy the needs of select customers. O To develop their creative-thinking and deliver innovative products for creative customers. o Marketers should only rarely engage incur in market segmentation and target marketing because the correct approach entails creating broader marketing mixes that appeal to larger groups of customers. O Marketers engage in target marketing but not in market segmentation because it is best to customize marketing mixes for targeted segments and then communicate the values to everyone