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What is the purpose of social media as a PR tool? a . Consumer engagement with the brand b . Brand awareness c . To
What is the purpose of social media as a PR tool?
a
Consumer engagement with the brand
b
Brand awareness
c
To generate publicity
d
Product promotion
e
To generate controversy
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Management
Authors: Schermerhorn, John, Davidson, Paul, Factor, Aharon, Woods, Peter, Simon, Alan, McBarron, Ellen
6th Asia Pacific Edition
9780730329534
