1. What is the purpose of the data cleaning process?

• To remove private information from a company's database
• To make sure the company's database contains the most accurate information
• To prioritize requests correctly
• None of the above

1. Which of the following is an example of B2B?

• Rod's motorcycle shop sells parts to local bikers.
• Tina's jewellery business is online only and sells to individuals worldwide.
• Sundeep's company manufactures safety goggles and sells them to construction companies.
• Gabriella's dance studio offers lessons to children and adults.

1. A customer goes to the grocery store and sees two brands of orange juice on the shelf. One brand is Tropicana. The second brand is the generic one sold at this grocery store. If the customer has tried neither brand, but is affected by brand awareness, which one is he likely to choose?

• The generic one
• Tropicana
• Whichever brand is cheapest
• Whichever brand has a more appealing logo