What is the relationship between the Critical Customer Requirement $($CCR$)$ and Voice of the Customer $($VOC $)?$

Question $3$Answer

a$.$

Both the VOC and CCR come from the sponsor

b$.$

The VOC comes from the customer and the CCR comes from marketing

c$.$

The VOC is captured and then translated into the CCR by understanding the key customer issue.

d$.$

The CCR and VOC are the same thing