What is the strategy for Answering this, or what is the possible answer to our teacher's question regarding our marketing plan? And this is our marketing plan, please just look at the picture, thank you,
Why did you choose this product then meaning? What is the Target market? How much the Product price? How will you promote the product?
eamamm This section of the Marketing Plan involves the brief product explanation, the promotional strategies to be used by the proponents, the place or locate of the business, and the pricing strategies of the proposed product. a. Product Design The Bambray product consists of Burmese bamboo. water lter. SD card tray. 3.5 mm jack for plugging earphones for you to enjoy while traveling. The design of the product is inspired by the Myanmar culture. The proponents use bamboo as the main material for it is of abundant in Myanmar wherein you can found it anywhere. At the top of the tumbler is where you can nd the water lter which is designed to solve and remove contaminants off the water. Quality The Bambray is eon-friendly product. It is a very durable heat, stain and water resistant tumbler. It's also safe to drink and to use since it is made of ban'boo which can help to eliminate the potential chemicals unlike using plastic tumbler which may contains harmful substance that's bad for the consumer's health. Brand Han're The product was called as \"Bambray' which derives from the word 'bamboo* and the Burmese word 'ray' which means water in English. It also represents as a ray of hope. Brief Features The bambray has its own water lter system that can be the solution for the water scarcity in the country. It can be also used for travelling because of its special features such as its own SD card tray and small buttons for control. You can also plug in your earphones because it contains a 3.5mm jack which is designed for you to be able to listen to music. It also has a double vacuum insulation which is designed for the drinks to stay cold and hot drinks until it is consumed. It also comes with 3 straws and a straw cleaner that are also made of ban'boo. The bamboo straws are ideal to use in beverages because it doesn't transfer heat or cold. Packaging The bambray is wrapped in bubble wrap along with the pouch to protect the product from the damages. It is packed in a box which can be recycled after receiving the product. We use the box for the packaging of the product because it is 100% recyclable and biodegradable. It is also perfect as gifts for special occasions. b. Price Bambray by Kawayan Company Financial Projections Raw Materials Sub-Amount Sub-Total Bamboo (Body of the tumbler) P150/piece P150 (4351.53 MMK) Compact Sound System P150/piece x 5 P750 (21757.66 MMK) Water Filter System P350 x 5 P1750 (50767.86 MMK) Seeds (End of straw cleaner) P10/piece x 5 50 (1450.51 MMK) 18/8 Food Grade Stainless Steel P200/kilo P200 (5802.04 MMK) Velvet Fabric (For pouch) P100/yard P100 (290.02 MMK) Velvet Cord (For tie of pouch) P50/yard P50 (1450.51 MMK) Boxes (For packaging) P15/piece x 5 P75 (275.77 MMK) Stainless Steel for straw cleaner P100/sheet P100 (2901.02 MMK) Manufacturing Cost (per piece) P800 x 5 P4000 (116040.83 MMK) Total Expenses: For production of 5 Bambray P7,225 (209598.75 MMK) Required Capital: For production of 5 Bambray P7,225 (209598.75 MMK) Original Selling Price Expenses / 5 P1,445 (41872.97 MMK) Estimated Selling Price: Mark up by 20% of OSP P1,734 (50247.57 MMK) Per Pieces Sold Income Profit 5 Pieces P8,670 (251237.83MMK) P1,445 (41872.97 MMK) 10 Pieces P17,340 (502475.66 MMK) P2,890 (83745.94 MMK) Assumptions: The estimated total expenses for the production of 5 Bambray will be P1,445 (41,872.75 MMK). Thus, the required capital to produce 5 products will also be the same. If this estimation can create 5 Bambrays, then the selling price of each product will amount to P1,734 (50,247.57 MMK). For the Kawayan Company to gain profit, the proponents had marked it up by 20% based on the selling price which is equivalent to P289 (8,374.59 MMK). Therefore, the new estimated selling price of the Bambray is P1,724 (50,247.57 MMK).you. son Analysis r Market Analysis This section of the Marketing Plan includes the SWOT (Strength. Weaknesses. Opportunities. and Threats) Analysis or the Market analysis of the proposed product and the business itself. Bambray by Kawayan SWOT Analysis f Market Analysis Since bamboos were used as the material. the Bantray is extremely strong and can last long. The Bambray is heat. stain. and water resistant Consumers can use the Bamoray as a convertible music player when travelling. The proposed product is reusable and eoo-fliendly which can also lessen the single usage of plastic.. Since the Kawayan Gowany is under the form of Partnership. each partner can easily contribute shares of their assets as need arises. Bantioo valued products are becoming more and more important in Myanmar due to their plastic pollution. Innovative and environn'tental-fiiendly products are the new trends in the market. Southeast Asia is a home to 500 of 1200 different species of bamboos. Since more consumers wants to help lessen the pollution in the present. the demands of such products are rising. Due to the outrageous technology and the increasing users of the virtual world. the Kawayan Company may utilize this to promote and advertise the Sambray in a digital way. If the body of the tumbler is not properly handled. the bamboo may get infected with fungus or bacteria. If the product is mishandled. it can also be attacked by insects. As bamboo is sturdy and rm. it requires high end machineries for production. The designs and the color of the Bambray may fade through time. It has a limited lifespan that depends on how the owner takes care of it. Since the Business is under the form of Partnership. a personal factor of a partner can affect the entire business. The customer's feedbacks. satisfaction and attitude towards the proponents product. Large competitors who have modemized and innovative products the same as the Sambray. New arising technologies. services. ideas and changes in the market that the company must adapt to. Difculty in convincing cost-conscious consumers to spend on quality eco- friendty product. All partners have unlimited liabilities to creditors. debts or losses because the business is under the form of partnership. I. EXECUTIVE 5U HHARY As water is a basic necessity. and clean water scarcity is still a major problem across the globe particularly in Myanmar, people will still suffer from poor hygiene. unsafe drinking water and different diseases brought by the contaminated water. This study basically delves into this major problem while also tending to solve minor problems such as boredom when travelling and presentation of the environment since the proposed product were surely made eco-friendly. \"Kawayan\" (came from the Filipino term of Bamboo] is a Filipino business owned by the proponents of this Marketing Plan, which underlies in the form of Partnership that tends to sell their product entitled as \"Bambray' within the country of Myanmar. This is to solve their major and ninor problems stated above. The proposed product is also culture related which means that some raw materials of it and some designs reflect and represents Myanmar. This is to attract more demand in the market. The company is aimed to satisfactorily meeting the customer demands and to be well known as one of the nest businesses in Myanmar that sells zero waste products that do not just focuses on the protability but also on customer relations. This Marketing Plan also concentrates on the company's growth strategy, propounding course of actions in which it can build on existing customer relationship and the overall development of the business. The product offered by the \"Kawayan\
