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What is the underlying customer need provided by Key West Key Lime Pie (KWKLPCo) ? What is the key marketing situation faced by KWKLPCo? What

  1. What is the underlying customer need provided by Key West Key Lime Pie (KWKLPCo) ?
  2. What is the key marketing situation faced by KWKLPCo?
  3. What is KWKLPCo's main internal strength (consumerview)?
  4. What is KWKLPCo's main internal weakness (consumerview)?
  5. What is an example of a KWKLPCo's main opportunity (external)?
  6. What is KWKLPCo's main threat (external)?
  7. What is the typical type of customer purchasing KWKLPCo (target market)?
  8. What is the typican behavior of customers purchasing KWKLPCo's offerings?
  9. How does KWKLPCo capture value?
  10. How does KWKLPCo communicate value?

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