Question
What is unique about Generation Z in terms of marketing? Identify two digital marketing approaches that work best for this generation. How do you best
Identify two digital marketing approaches that work best for this generation.
How do you best reach this generation with your message focusing on brand image ?
Identify two social media platforms preferred by Generation Z. Give examples and reasons.
What is the role of bloggers or other influencers in connecting with Generation Z? Describe and provide examples.
Do online advertisements work with this generation? Explain.
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Project Management Achieving Competitive Advantage
Authors: Jeffrey K.Pinto
5th Global Edition
1292269146, 9781292269146
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