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What is your evaluation of Volkswagen India's multi-channel approach to digital marketing? How did they integrate these channels to achieve their goals? Was Volkswagen India's
- What is your evaluation of Volkswagen India's multi-channel approach to digital marketing? How did they integrate these channels to achieve their goals?
- Was Volkswagen India's social media campaign successful? Why?
Case reference: Volkswagen India: Das Auto, Digitally by Seema Gupta
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