What is your take-away this week? Has any of this led to further questions? from the following What Is Cross-Cultural Communication? what is cross-cultural communication Cross-cultural communication is the communication between people who have cultural differences due to nationality, age, working style, gender, ethnicity, race, etc. It can be verbal and non-verbal and can include the use of words, gestures, eye contact, or body language when interacting cross-culturally. Applied to a business-oriented context, cross-cultural communication refers to how well people from different cultures interact in a business environment. And how well they adapt their communication style to their co-worker's culture. Why Is Cross-Cultural Communication Important? Why is cross cultural communication important Cross-cultural communication is important because it enables you to create a positive work culture by bringing out the best from the cultural backgrounds of all team members. In a multicultural environment, developing solid cross-cultural communication skills is vital. Diversity is an asset and a core value that all companies should hold. According to data, companies with racially and ethnically diverse leadership and executive teams have a 36% higher likelihood of financially outperforming companies with little or no diversity. Examining this in greater detail can unearth many opportunities that managers