Question
What kind of salesperson (or what blend of the basic sales tasks) is required to sell the following products? If there are several selling jobs
What kind of salesperson (or what blend of the basic sales tasks) is required to sell the following products? If there are several selling jobs in the channel for each product, indicate the kinds of salespeople required. Specify any assumptions necessary to give definite answers.
a. Laundry detergent
b. Designer Jewelry
c. Office furniture
d. Life insurance
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
