What lessons can managers learn from this case in terms of avoiding trademark liability and of decision making when enforcing a trademark?
What lessons can managers learn from this case in terms of avoiding trademark liability and of decision making when enforcing a trademark?
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Authors: Carol Brown, Daniel W. DeHayes, Jeffrey A. Hoffer, Wainright E. Martin, William C. Perkins
6th edition
131789546, 978-0131789548
