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What market entry modes did Marks and Spencer use in its international expansion? What criteria do you think Marks and Spencer applied when it decided
- What market entry modes did Marks and Spencer use in its international expansion?
- What criteria do you think Marks and Spencer applied when it decided the entry mode?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
