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What metrics and KPIs might be useful in assessing your return on investment for television channel ? Cost-Per-Click (CPC),Cost-Per-Conversion,Return On Ad Spend (ROAS),Click-Through Rate,Ad Relevance
What metrics and KPIs might be useful in assessing your return on investment for television channel ? Cost-Per-Click (CPC),Cost-Per-Conversion,Return On Ad Spend (ROAS),Click-Through Rate,Ad Relevance Diagnostics,Percentage of Sales/Traffic,Lifetime Value of Customers
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Intermediate Accounting
Authors: J. David Spiceland, James Sepe, Mark Nelson, Lawrence Tomassini
5th Edition
0077282078, 9780077282073
