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What other characteristics of a marketing mix should be considered when it comes to services? Examples and/or quotations may be provided to support your answers.
What other characteristics of a marketing mix should be considered when it comes to services?
- Examples and/or quotations may be provided to support your answers. When present, quotations or references of other people's works (from the textbook or any other source) should be correctly cited in APA style.
Pride/Ferrell, Marketing 2020, 20th Edition.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
