Question
What particular conditions that MNCs face in emerging markets may require specialized strategies? What strategies might be most appropriate in response? How might a company
What particular conditions that MNCs face in emerging markets may require specialized strategies? What strategies might be most appropriate in response? How might a company identify opportunities at the "base of the pyramid" (i.e., low-income markets)?
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Essentials Of General Management In Africa
Authors: Lemayon Lemilia Melyoki, Betty Jane Punnett
1st Edition
0367435195, 978-0367435196
