1. What problems did Liverpool face in attracting tourists? (Use the information in the case study, but you may also want to look up Liverpool, and rival cities, on the Internet.)
2. How could good marketing help to overcome these problems?
3. How could relationship marketing help Liverpool to attract more visitors?
4. Discuss a short piece on Liverpool for inclusion in a tourist guide. You should identify different aspects of the city that will appeal to different types of visitors.