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What question should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena? Group of answer choices
What question should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?
Group of answer choices
A How much do the data cost?
B What language is used in the parent country?
C How long did it take to complete the survey in question?
D Who collected the data?
E What type of survey was used during the data collection process?
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
10th Edition
978-047027870, 978-0-470-5038, 470278706, 978-0470278703
