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What question would you ask the consumer to measure the brand equity? Mention 1 foreach of the 3 methods. A) Free Association B) Projective C)

What question would you ask the consumer to measure the brand equity?

Mention 1 foreach of the 3 methods.

A) Free Association

B) Projective

C) Ethnographic

What is Axis bank's Integrated marketing communication plan/strategy?

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