What relevance do the Mission, Vision, and Organizational Structure have for creating Marketing and Communication Goals? Use the example of the Renton RoadRunners team on Slide 7 to support your arguments. (3 pts)

How do you determine (create) the Communication Goals? Use the RoadRunners as an example. (4 pts)

How can knowing the Strengths and Weaknesses help you create a marketing plan or communications campaign for the RoadRunners? (3 pts)