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What role does agency play in the Hypodermic Model of Communication? Long after the model has been abandoned by experts in persuasion and mass media,

What role does agency play in the Hypodermic Model of Communication? Long after the model has been abandoned by experts in persuasion and mass media, why does this model live on as common sense?

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The Hypodermic Model and the Absence of Agency The Hypodermic Model of Communication portrays media messages as magic bullets directly injected into p... blur-text-image

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