Question
What role does brand storytelling play in building emotional connections with consumers, and how can we craft narratives that resonate with our target audience?
- What role does brand storytelling play in building emotional connections with consumers, and how can we craft narratives that resonate with our target audience?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
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