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What role does strategic communication play in crisis mitigation and reputation management, leveraging narrative frameworks to maintain stakeholder trust and confidence?
- What role does strategic communication play in crisis mitigation and reputation management, leveraging narrative frameworks to maintain stakeholder trust and confidence?
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Strategic communication is the cornerstone of crisis mitigation and reputation management It allows you to control the narrative build trust with stak...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
