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What roles should Straight Rebuy, Modified Rebuy, and New Task Purchases play in the strategic plan? Identify potential organizational buyers and discuss different marketing tactics
What roles should Straight Rebuy, Modified Rebuy, and New Task Purchases play in the strategic plan? Identify potential organizational buyers and discuss different marketing tactics that can be used to reach organizational buyer
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
