Question
What should be the end result of a successful positioning strategy? A. The creation of a customer-focused value proposition, a cogent reason why the target
What should be the end result of a successful positioning strategy?
A. The creation of a customer-focused value proposition, a cogent reason why the target market should buy the product
B. The selection of the key market segment(s) which a company should target
C. The decision to build, hold, harvest or divest a product line or SBU (strategic business unit)
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
