What should be the research topic for this research?

Women's health club is the medical club and community for women that the private hospital created. It provides discounts for the member of the club for women's medical examinations such as Vaginal Examinations, Vaccines for HPV, and so on.

: The intention of the research is to increase the non-user of the Women's Health club because the number of members is increasing slowly. It takes almost seven years to gain 10K customers.

: The problem is that the number of women who join the Women's Health Club is growing so slowly.

What do you think could be the theory that use to support this topic of research?

The customer perception about Women Health The privileges Club The customer didn't understand The present the importance of privileges are the Women's not attractive to Health club and the customer what it is. enough. The awareness of the Women Health The number of club is relatively low privileges that the and is more specific hospital offered to old customers to customers are than new too little customers. The ways to The privileges that customers about the customers receive worner's heath che are common community are not rights and are not erective enough often needed. Problem: The increasing number of women joining the women's health club is slow. The group of old target Women health customers of the club s not the group that club applying prices are not of the service of the benefit that the club accessible for provided. all ages. There is no Some group of specific age range customers felt that of female the application customers. conditions are pretty hard to meet. Difficult to No proactive apply, there is expansion of no direct way new female to apply customer base online. Target Customers Application conditions