Question
Can you please help me with the following question: The Strategy - Structure - Performance (SSP)paradigm was first proposed by Chandler in 1962. It essentially
Can you please help me with the following question:
The "Strategy - Structure - Performance" (SSP)paradigm was first proposed by Chandler in 1962. It essentially states that changes in strategy require structural changes and thus lead to better firm performance. What is your opinion on SSP? Do you think it still holds in today's marketplace?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
