What should the management of Sports$$ Products, Inc., pursue as its overriding$$ goal? Why?$($Select all the choices that$$ apply.$)$

A$.$

Maximization of shareholder$$ wealth, which means maximization of share$$ price, should be the primary goal of the firm.

B$.$

Unlike profit$$ maximization, maximization of shareholder wealth considers$$ timing, cash$$ flows, and risk. It also reflects the worth of the$$ owners' investment in the firm at any time. It is the value they can realize should they decide to sell their shares.

C$.$

Maximization of the$$ firm's profits, which means maximization of share$$ price, should be the primary goal of the firm.

D$.$

Unlike maximization of shareholder$$ wealth, maximization of the$$ firm's profits$$ considers, cash$$ flows, and risk. It also reflects the worth of the$$ owners' investment in the firm at any time. It is the value they can realize should they decide to sell their shares.