1. What social responsibility issues are important for your product and your stakeholders (such as working with suppliers that don't hire children or using earth-friendly materials)? What are competitors doing about these issues?
2. Sociocultural forces are one final set of forces you'll need to analyze within the marketing environment. How will demographic and diversity characteristics such as age, gender, ethnicity, income, and family composition affect your customers, their needs, and their buying patterns? What about the effect of cultural values on your marketing plan (such as the importance of nutrition and exercise or increased interest in earth-friendly products)?