What sources of syndicated data would be useful? (Tommy Hilfigher)

Discuss the role of the type of research you recommend in enabling Fred Gehring and Tommy Hilfiger to keep abreast of apparel fashion trends.

The Situation From the blacktop to the golf course. designer Tommy Hilfiger has the streets covered. His namesake casual wear is worn by rap, rock. teen. and sports stars and fans. and. these days. many of them arc women. Tommy designs. sources, makes, and markets men's and women's sportswear and denim wear. as well as athletic wear. children's wear, and accessories. Through extensive licensing deals (almost 40 product lines). Tommy also offers products such as fragrances. belts, bedding, home furnishings. and cosmetics. As of 2009, the company's clean-cut clothing is sold in major department and specialty stores as well as some 180 Tommy Hilfiger shops and outlets. With ".ucha large empire. it is no wonder that Fred Gehring. CEO and president of Tommy Hilfiger, is always kept busy trying to make sure the company does not forger the most important aspect of its business -satisfying consumers' needs! The Marketing ResearchDecisions 1. What sources of secondary data should Tommy Hilfiger consult to keep informed about apparel fashion trends? 2. What sources of syndicated data would be useful? 3. Discuss the role of the type of research you recommend in enabling Fred Gehring and Tommy Hilfiger to keep abreast of apparel fashion trends. Please answer the questions in a word document. Word limit- upto 1 page per question. Make sure to have a cover page and references for the assignment