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What to do: find a small to medium enterprise (SME) in the UAE and provide a description of the company based on the below components.

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What to do: find a small to medium enterprise (SME) in the UAE and provide a description of the company based on the below components. Sample: Three samples provided for review on your portal titled (Marketing Case Study Template AND Kiva AND Agilent Technologies) but not necessarily following the same template. The main components of your case study is provided below. You can add to it or change it as you see applicable to your case. However, I would recommend you follow the same pattern for thorough guidance. Components of the Case Study 1. Name of company 2. Introduction (provide a background about the company along with the history). 3. Mission statement 4. Vision statement 5. Organizational structure (provide chart and description of the reporting system) 2 6. Leadership (talk about the key leaders in the organization - the uploaded sample of case study will give you an idea about it use it for your learning and guidance). 7. Restructure (if and when found based on how organizations are coping with pandemic/post pandemic and what restructure they conducted - provide chart and details). 8. Products description (explain what kind of products/services the organization provide) 9. Business strategies (explain the strategies of the business that make them successful - insert diagrams or tables as you see applicable) 10. Operational strategies (explain the strategies from an operational standpoint/day to day operations of the business as an overall description - insert diagrams or tables as you see applicable) 11. Marketing strategies (explain the marketing strategies that made the business successful - insert diagrams or tables as you see applicable) 12. Business challenges (explain any and/or main challenges that faced and/or faces the business whether business or legal or marketing or production or any major or minor) - (past, present, and future challenges) 13. How to overcome such challenges (explain how the company overcame such challenges if any found from the previous point 12) 14. Successful best practices and lessons learned (explain the successful strategies that made the business successful today and what are the lessons learned) 15. Failure practices (explain the failure challenges that faced the organization and what are the lessons learned) 16. Recommendation/analysis (insert diagrams or tables as you see applicable). 17. Conclusion ((insert diagrams or tables as you see applicable). 18. Case questions (provide minimum 5 question relevant to the case - you do not need to answer the question. Rather just provide these 5 questions so the readers can read the case and read the question and be able to answer it themselves. Please make sure they are 5 questions minimum). 19. References (follow the APA style of referencing)

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