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What type of budgeting starts with the current budget from which managers determine whether or not additional resources are needed and the justification for requesting
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Basic Marketing Research
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
8th edition
1133188540, 978-1111525293, 1111525293, 978-1305178571, 1305178572, 978-1133188544
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