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What type of consumers are most likely to seek out a lot of data and product knowledge during the information search stage of the decision
What type of consumers are most likely to seek out a lot of data and product knowledge during the information search stage of the decision process?
Those who are moderately knowledgeable about the product
Those who do not want to buy this product, but have to for one reason or another
Those who are novices and have little knowledge about the product
Those who are experts on this type of product
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