What type of e$-$business model best describes Apple?

A$.$ Pure$-$play

B$.$ Brick$-$and$-$mortar

C$.$ Click$-$and$-$mortar

D$.$ Virtual

What is a pure$-$play business?

A$.$ A business that operates only on the Internet without a physical store

B$.$ A business that selis products only in a physical store

C$.$ A business that sells services only in a physical store

D$.$ A business that does not have any employees

What are the four main types of e$-$business models?

A$.$ Business$-$to$-$borrower, business$-$to$-$consumer, consumer$-$to$-$business, and consumerto$-$consumer.

B$.$ Business$-$to$-$business, business$-$to$-$consumer, consumer$-$to$-$business, and consumer$-$toconsumer.

C$.$ Business$-$to$-$business, business collaboration, collective business, and consumer$-$toconsumer.

D$.$ E$-$business$-$to$-$e$-$business, e$-$business$-$to$-$business, e$-$consumer$-$to$-$e$-$business, and econsumer$-$to$-$e$-$consumer.

What combines art with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?

A$.$ Organic search

B$.$ Keyword

C$.$ Clickstream analytics

D$.$ Search engine optimization

What is a marketing phenomenon that facilitates and encourages people to pass along a marketing message?

A$.$ JavaScript

B$.$ Direct$-$to$-$Consumer

C$.$ Source Code

D$.$ Viral Marketing

What is source code?

A$.$ Any proprietary software licensed under exclusive legal right of the copyright holder

B$.$ Any software whose source code is made available free for any third party to review and modify

C$.$ Contains instructions written by a programmer specifying the actions to be performed by computer software

D$.$ Consists of nonproprietary hardware and software based on publicly known standards that allow third parties to create add$-$on products to plug into or interoperate

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