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What type of psychological research has contributed to the field of consumer behavior in respect of marketing? Select a company that you are familiar with

What type of psychological research has contributed to the field of consumer behavior in respect of marketing? Select a company that you are familiar with and apply at least one of these concepts in your response. Provide qualitative data that supports your response.

Cite your source(s) and reply to at least one other student's and/or the Professor's additional post.

Note: Do not use Wikipedia or Investopedia as these sites are not considered academic sources.

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