What was Lime's, bike share app, actions addressing these issues:

A political challenge that include the presence of new legislations such as right to establish operating zones.

An economic issue of how people only use this mode of transportation for short distances.

A technological challenge is that the use of smart devices is the only way to pay and access products.

A social obstacle of how Lime is battling with lack of motivation of people to use their products and lack of diversity geographically.

An environmental problem of the increasing safety concerns of e-mobility