what went wrong at Wells Fargo.

What about the incentive system resulted in massive creation of fake accounts by the retail operationand why did it only get worse from there? As you dig into this remember Froeb's rule "Avoid the temptation to think about the problem from the employee's point of view...{and ask}

how does the organization give employees enough information to make good decisions and the incentives to do so?" Be sure to cite all source used.