Question
What were Sunyuki's political, economic, sociological and technological considerations? Why was Sunyuki cinsidering going off-line when the online fresh-food industry was booming? What are the
What were Sunyuki's political, economic, sociological and technological considerations?
Why was Sunyuki cinsidering going off-line when the online fresh-food industry was booming? What are the pros and cons of online and off-line channels in the fresh-food industry?
What was the supply chain structure of the fresh-food industry in China? What was unique about this industry and supply chain?
What opportunities and challenges will Sunyuki likely face in implementing an off-line strategy? And what would be an appropriate executable approach for Sunyuki's omnichannel strategy?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
